White iPhone 4 releases in 2011





CUPERTINO, California-April 27, 2011-Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple's online store (www.apple.com), at Apple's retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

"The white iPhone 4 has finally arrived and it's beautiful," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "We appreciate everyone who has waited patiently while we've worked to get every detail right."

iPhone 4 is the most innovative phone in the world, featuring Apple's stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.

Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store® (www.apple.com), at Apple's retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.


The white version of the iPhone 4 was announced at the same time as the black version — June 2010 — but Apple was quickly forced to issue a statement to the effect that the white model had ended up being “more challenging to manufacture” than initially expected. Since then there has been a constant trickle of speculation about when the model would be released and what the production problems were.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of worldwide product marketing, in a statement released tonight. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

The iPhone 4 (both white and black models) features a raft of changes compared with previous models, starting with the re-designed exterior, which features a glass front and back and a rejuvenated flat design. The iPhone 4 can film HD video in 720p resolution, and features a new, high-resolution display with a higher pixel count for greater viewing fidelity. Apple has also built in a new feature dubbed ‘FaceTime’ which allows users to make video calls via Wi-Fi using the iPhone 4′s new camera on its front.

“White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon,” said Apple’s statement.

The company has not yet disclosed Australian pricing for the white iPhone 4, but it is expected to sell the handset for the same price as the black model, which is available through all of Australia’s major mobile telcos as well as Apple stores and authorised resellers.




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